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About
The Human Storytelling is a bunch of people full of passion, dedication and quality.
We have over 15 years of experience in agency and in company.
Now we have decided to build something new together.
In THS we want to work with agencies and companies to give them a true value.
We believe in the ROI as the measure of everything we do.
What can we give you?
Innovative analysis.
Winning strategies.
Creative insights.
Storytelling to build brand image and company culture.
User Experience Design.
The actual dedication of a working team on your projects!
Semio-Analysis
The numbers and the feeling of people say what happens in the market, but not why it happens.
The Semio-Analysis identifies the meanings and the values expressed by the communication of the brand.
It positions the brand on the basis of the sense perceived by people.
It identifies new values and meanings capable of building an identity more durable and that can be embodied and narrated through cultural or counter-cultural movements already present in our society.
User Experience Design
UI
UX
Tests
Flows
Concept
Schematics
User Personas
Templates
Touchpoints
Use cases
Usability
Wireframes
Blueprints
Media centered design
User centered design
Responsive design
Usage analysis
Careful analysis of data (usage) and effective collection of design requirements are key for a great UX.
But there is no User Experience without emotion!
Emotions are originated by a very close connection between design, values and meanings expressed by a brand in which it is possible to identify.
The User Experience is the emotional environment in which the Brand can tell its history and involve people at a level not only rational.
the UX is the emotional grammar of entertainment.
Storytelling
Man can not live without stories.
The stories capture us as mechanisms infallible, speak to us at an emotional level, transferring values and meanings that bypass rational thought.
The brand must tell a story, his story. It is through the story that the Brand transmits a value to people, charging it of emotional energy until it becomes a kind of super-power.
People can thus build a durable identity around this super-power, which is embodied by the brand.
The storytelling is both art and skill in the use of the narrative mechanisms and structures.
Storytelling now pervades all areas: branding, gaming, corporate communication, politics.
Content Strategy
The Content Strategy drives the creation of transmedia contents that embody the story.
Transmedia contents will be distributed on different media channels in order to engage people in specific touchpoints strategically planned.
The Content Strategy plans the design, the production and delivery of content in order to engage the audience along a wide period of time and allow the full narrative development of the story told by the Brand.
Corporate Communication
Storytelling is a powerful tool for external PR.
But it also spreads company values, shares company decisions, supports the actions of management.
Storytelling builds the unique story of company's identity and is instrument of internal audit for reorganizing the business processes and building innovative strategies.
Contacts
For your projects and ideas that require our collaboration and our advice please send us an email to the address below:
ciao@thehumanstorytelling.com
THS is in Milan!
About
The Human Storytelling is a bunch of people full of passion, dedication and quality. We have over 15 years of experience in agency and in company. Now we have decided to build something new together. In THS we want to work with agencies and companies to give them a true value. We believe in the ROI as the measure of everything we do. What can we give you? Innovative analysis. Winning strategies. Creative insights. Storytelling to build brand image and company culture. User Experience Design. The actual dedication of a working team on your projects!Semio-Analysis
The numbers and the feeling of people say what happens in the market, but not why it happens. The Semio-Analysis identifies the meanings and the values expressed by the communication of the brand. It positions the brand on the basis of the sense perceived by people. It identifies new values and meanings capable of building an identity more durable and that can be embodied and narrated through cultural or counter-cultural movements already present in our society.User Experience Design
UI UX Tests Flows Concept Schematics User Personas Templates Touchpoints Use cases Usability Wireframes Blueprints Media centered design User centered design Responsive design Usage analysis Careful analysis of data (usage) and effective collection of design requirements are key for a great UX. But there is no User Experience without emotion! Emotions are originated by a very close connection between design, values and meanings expressed by a brand in which it is possible to identify. The User Experience is the emotional environment in which the Brand can tell its history and involve people at a level not only rational. the UX is the emotional grammar of entertainment.Storytelling
Man can not live without stories. The stories capture us as mechanisms infallible, speak to us at an emotional level, transferring values and meanings that bypass rational thought. The brand must tell a story, his story. It is through the story that the Brand transmits a value to people, charging it of emotional energy until it becomes a kind of super-power. People can thus build a durable identity around this super-power, which is embodied by the brand. The storytelling is both art and skill in the use of the narrative mechanisms and structures. Storytelling now pervades all areas: branding, gaming, corporate communication, politics.Content Strategy
The Content Strategy drives the creation of transmedia contents that embody the story. Transmedia contents will be distributed on different media channels in order to engage people in specific touchpoints strategically planned. The Content Strategy plans the design, the production and delivery of content in order to engage the audience along a wide period of time and allow the full narrative development of the story told by the Brand.Corporate Communication
Storytelling is a powerful tool for external PR. But it also spreads company values, shares company decisions, supports the actions of management. Storytelling builds the unique story of company's identity and is instrument of internal audit for reorganizing the business processes and building innovative strategies.Contacts
For your projects and ideas that require our collaboration and our advice please send us an email to the address below: ciao@thehumanstorytelling.com THS is in Milan!